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Tiny Town Wins Good Design Award Winner Accolade in Australia’s International Good Design Awards!


Tiny Town Wins Good Design Award Winner Accolade in Australia’s International Good Design Awards.

The winners of Australia’s peak international design awards – the highest honour for design and innovation in the country were announced today during the 2020 Good Design Week.

Tiny Town received a prestigious Good Design Award Winner Accolade in the Product Design Commercial and Industrial category in recognition for outstanding design and innovation.

The annual Good Design Awards is Australia’s oldest and most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers.

More than 55 Good Design Awards Jurors evaluated each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. Projects recognised with a Good Design Award must demonstrate excellence in good design and convince the Jury they are worthy of recognition at this level.

About Tiny Town

Inspired by the Tiny world from a Bugs point-of-view: Tiny Town brings to life objects from an “insect” world creating a small yet desirable Playspace. With sensory play products that blur the line between physical & digital play, this space was designed to elevate a family experience at this high-end shopping-mall.

The Good Design Awards Jury praised Tiny Town, commenting: “Designing sensory play products in this context is really difficult and the design team have done an excellent job here. This project very cleverly blurs the line between physical and digital play to elevate the family experience. Great design that deserves recognition. ”

Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.”

“There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is,” said Dr. Gien.

“Australia’s Good Design Award is more than a symbol of design excellence – it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world,” said Dr. Gien.

The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.

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